Google Analytics’ Event Tracking is a great tool for monitoring activities on your site that aren’t related to a specific URL destination. Whereas Google Analytics typically tracks activities on your site related to page loads, Event Tracking tracks actions where no URL destination is recorded, such as clicks on social media links or PDF downloads. How to Install Event Tracking Before you can add Event Tracking to your site, you need to make sure that you’re using the new Asynchronous Google Analytics tracking code. The biggest difference is that the new code is placed at the top of your page, just before the closing </head> tag in your HTML file, whereas the traditional code is placed at the bottom of your page, just before the closing </body> tag. If you’re not using the new code, here’s how to install it. If you have a large site with a lot of events to track, you’ll need to install the Event Tracking code in the <head> section of your s